What We Believe In

We only follow what we believe in and for a company to endure we look at three main pillars in any venture.

I am convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. There are such rough moments in time that I think most people give up. I don't blame them. It's really tough and it consumes your life. It's pretty much an 18 hour day job, 7 days a week for a while. Unless you have a lot of passion about this, you're not going to Endure.

- Steve Jobs

Resilient

Resilient

We respect a founder who, in the face of challenges, won’t get demoralized easily, and cannot be distracted by the middle ground because it is ultimately a path to mediocrity.

Resourceful

Resourceful

Do more than anyone thinks possible, with less than anyone thinks possible. With an eye on what matters most, being resourceful is the ultimate skill to have against all the odds.

Imaginative

Imaginative

It is not about what looks good on paper, instead, it matters most to be able to have vision and imagination to take your product beyond all expectations.

Market Potential

Market Potential

Solving a genuine problem for users in a large existing market or rapidly growing one - we prefer the latter.

Product

Product

We love products that are beautiful, easy-to-use and sophisticated on the inside and people love to use from the outside.

What We Do

Endure Capital is an early stage investment VC firm headed by entrepreneurs. Unlike many venture capital firms, Endure prides itself on being founder-focused. It believes in the people behind the idea, and works with them through challenges, hurdles and objectives.